PM101 - Principles of Marketing examines the concepts of marketing mix (price, product, promotion, and channels of distribution) in a dynamic social, economic, and political environment, with focus on the satisfaction of customer needs while achieving organizational objectives. Student Learning Outcomes: The student will be able to: · Understand the theoretical and practical aspects of the marketing function within the modern business enterprise. · Know how to develop and implement a basic marketing plan. · Apply the newly learned skills in the real-world organization. · Appreciate the importance of marketing within the context of a global economy.

• Teacher: Nikki Follis